Website Upgrades

Your Website Is Quietly
Costing You Customers

I help local businesses fix the specific parts of their website that are losing leads — without a full rebuild. I look at your site the way a new customer would, identify what's broken or weak, and fix those things fast.

Request a Free Audit
The Problem

Most local business websites were built years ago and haven't been touched since.

They load slowly, look outdated on mobile, bury the phone number, have weak calls to action, and don't give first-time visitors a reason to trust the business.

The fix is usually not a full rebuild — it's targeted improvements to the parts that matter most. I specialize in finding those specific problems and fixing them — fast, clearly scoped, and at a price that makes sense for a local business.

"I noticed a few things on your site that I think could be cleaned up pretty quickly to make it feel more polished and convert better."

— What I say in my first message to a new prospect

I don't open with "AI." I open with specific, honest observations about your actual site.

The Audit

What I Look For

I review only what's publicly visible — no access to your backend required.

Weak or missing homepage headline — visitors can't tell what you do in 5 seconds
No clear call to action above the fold — people don't know what to do next
Phone number buried or missing — especially damaging on mobile
Cluttered navigation — too many options, no clear priority
Weak or absent trust signals — no reviews, credentials, or real photos
Generic stock photos — makes the site feel impersonal and untrustworthy
Services poorly described — no explanation of who they're for or how to get started
Broken or confusing contact forms — the single biggest lead-loss point
Poor mobile experience — layout breaks, text too small, buttons too small to tap
Outdated content — old promotions, wrong hours, stale blog posts
Weak local SEO basics — wrong page title, no location in meta
Inconsistent contact info — doesn't match Google Business listing
The Process

Simple. Fast. No Surprises.

01

Free Audit

I spend 20–30 minutes reviewing your site and put together a short list of specific observations — what's weak, what's costing you leads, and what I'd fix. Free, no obligation.

02

Quick Call

We spend 20 minutes on the phone walking through what I found. I explain what each issue means for your business and which ones would have the biggest impact to fix first.

03

Scoped Proposal

I send you a clear proposal with exactly what's included, what it costs, and how long it takes. No surprises, no scope creep. You approve it, we start.

Packages

Three Ways to Work Together

Every project starts with a free audit so I know exactly what your site needs before I propose anything.

Tier 01

Site Cleanup

$500 – $800
Flat rate · 50% upfront

A focused cleanup of your homepage and key pages. Fix the first impression — the things a new visitor sees and judges in the first 10 seconds.

  • Homepage headline & subheadline rewrite
  • CTA button placement and wording
  • Contact info and form audit
  • Trust signal improvements
  • Stale content removal
  • Mobile layout review
  • Basic local SEO: title, meta description
  • Google Business alignment check
  • Navigation clarity improvements
Turnaround: 3–5 business days
Get started
Most Popular
Tier 02

Website Upgrade

$900 – $1,500
Flat rate · 50% upfront

A comprehensive improvement to your site's structure, content, and conversion flow. Goes beyond the homepage to make the whole site work better.

  • Everything in Site Cleanup
  • Service section restructure & rewrite
  • Project / gallery presentation improvement
  • Local SEO across all pages
  • Content cleanup and rewrite where needed
  • Stronger conversion flow throughout
  • Consistency audit across all pages
  • About page rewrite
  • Footer and contact page polish
Turnaround: 7–10 business days
Get started
Tier 03

Growth Upgrade

$1,500 – $2,500+
Scoped per project

Everything above plus lead capture improvements, automation recommendations, and optional video or photo production to give the site content that actually converts.

  • Everything in Website Upgrade
  • Lead capture form optimization
  • FAQ section creation
  • Automation recommendations
  • Additional service or location page
  • Video or photo shoot (priced separately)
  • Social content package option
  • 6-month growth roadmap
  • Strategic review call
Turnaround: Scoped per project
Get started
Recent Work

All Star Lake Spa — Website Upgrade

All Star Lake Spa redesigned website

The Situation

A well-established massage and spa in Bellevue, WA with a strong reputation — but a website that had fallen behind. Cluttered homepage, broken mobile experience, and injected spam content actively harming their image.

What I Fixed

  • Removed injected spam content from services page
  • Rewrote homepage headline and intro copy
  • Restructured and simplified services section
  • Improved CTAs and booking flow
  • Fixed mobile layout and tap targets
  • Visual redesign to match spa quality
View full case study
FAQ

Common Questions

Usually not. Most local business sites have specific problems — a weak headline, a broken form, a cluttered layout — that can be fixed without starting over. I'll tell you honestly if I think a rebuild is genuinely the better option, but in most cases it isn't.

I work with WordPress, Squarespace, Wix, Webflow, and custom HTML/CSS sites. If you're not sure what your site is built on, I can figure that out during the audit.

50% upfront before work begins, 50% on delivery. I use a simple invoice — no complicated contracts for smaller projects.

If you have an active web person maintaining your site, this service may not be the right fit — I'd rather tell you that now than waste your time. If your web person built the site but doesn't actively maintain it, there's often a good opportunity to improve what's there.

Yes — and this is where the combination gets powerful. A website rewrite can only do so much if the photos are generic stock images. If your site needs real photography or video content, I can provide that too. It's priced separately but built into the same engagement so everything is consistent.

SEO agencies typically focus on content volume, backlinks, and keyword rankings over months. I focus on fixing what a real human visitor experiences when they land on your site — and making sure the basics of local SEO are correct. Those fundamentals often matter more for local businesses than elaborate SEO campaigns.

Want to Know What's Holding
Your Website Back?

I'll spend 20 minutes reviewing your site and send you a specific list of what I'd fix. No pitch, no obligation — just honest observations.

Request a Free Audit